The parent company changes its name and opts for the traditional brand
A name change, a revamped logo and a company reorganization: three important events in the life of a historic company such as Buzzi which, for its path to growth, has opted to stay true to its heritage based on roots and values.
On May 12, 2023, the Extraordinary Shareholders' Meeting agreed to change the name of the parent company from Buzzi Unicem SpA to Buzzi SpA, marking a new stage in the company's history that was initiated at the beginning of the year with a change in the corporate structure in Italy to more clearly identify the role of the parent company as the legal entity responsible for the ownership, management and coordination of all Italian and foreign subsidiaries.
After evaluating various scenarios, we decided to keep the well-known logo to express the Buzzi SpA brand, to maintain continuity and recognizability in the minds of our key stakeholders.
The logo will remain next to the names of the individual companies in order to identify the business in the various markets, and will continue to highlight the cultural heritage of each company and reiterate the vision of a common identity.
As for Italy, the Buzzi Unicem name and brand will not change and will continue to be associated with the business operations of the cement sector as well as the Unical concrete operations.